The New York Times

Cycling Success Measured in Frequent-Flier Miles

EARLY last year, Dr. Jason Newland, a 34-year-old pediatric infectious disease physician from Stilwell, Kan., decided he would upgrade his Cannondale road bike to something more aerodynamically suited for triathlons, where riders must fight the wind on their own, without the pack shielding them. But instead of ambling into a local sports shop, Mr. Newland flew nearly 1,400 miles from Kansas City, Mo., to Waitsfield, Vt., where he bought a custom titanium and carbon Serotta Legend Ti from a specialty-fit studio called Fit Werx. (09/05) More